There is a growing demand worldwide from all sectors for greater competence in scoping and managing the partnering process, especially as many of the partnerships we are seeing evolve are non-traditional, cross sector collaborations.
Many of these partnerships are as a result of complex societal issues that cannot be tackled by one agency or sector in the traditional sense, and nor should they!! Thriving communities are dependent on all sectors working together to move the needle on these issues.
When we look at successful partnerships, we see that they are usually dedicated towards achieving common goals, with all members of the partnership working towards the same end. However, agreeing on a common goal does not necessarily mean that all members of the partnership expect to benefit in the same way. Different entities have different expectations about what they will gain. Ultimately reaching a shared understanding of those expectations is the first step toward finding the common ground necessary for effective collaboration.
Another characteristic of a successful partnership is frequent and effective communication that is ongoing, and honest. In the initial stages of developing a partnership, members need to be very forthright about their needs, what they can contribute to the partnership, and what their expectations are. Goals and objectives need to be specific and clearly communicated. Communication needs to be a priority between agencies as well as within agencies.
In building successful partnerships we often look for additional resources to help advance the process and this is where a partnership broker could help. Partnership Brokers often act as managers of the partnering process by helping to initiate, develop, maintain, review, revise and support multi-stakeholder collaboration through a deep knowledge and understanding of what it takes to collaborate effectively. Skilled brokering can make all the difference to the effectiveness of complex networks, non-traditional alliances and consortia as well as partnerships.
An effective partnership requires an investment. It takes work but it’s worth it. We can do far more together than we can alone.